Jul 17 2015
Are you aspiring to be a motivational speaker? These 10 to do’s will help you achieve that.
1. Do identify your niche:
A motivational speaker is like a medical doctor; he needs to have a specialization to truly stand out and achieve the highest level the profession can offer. A niche will bring you closer to your target audience—the ones that truly need the type of message you have. Different people have different motivational needs. Identify what you can offer.
2. Do determine your values:
Speaking without substance is as good as not opening your mouth at all. As a motivational speaker, you have to deliver what particular principles you want your audience to believe in and adhere to. There should be a core value that is present in every single one of your speaking engagements.
3. Do establish your style of speaking and delivery:
The most famous motivational speakers are known for their identifiable styles. Some are witty while some stick with serious delivery. Some have evangelical styles while some speak like hip-hop artists with substance. You need to know your strengths and comfort zones so that the audience will also feel comfortable listening to you.
4. Do research ahead of time:
Whenever you are invited to a speaking engagement, expect the event to be a confluence of scrutinizing persons. All of your words will be analyzed like you are in a job interview. Your appearance will be assessed like you are in a pageant. People will judge you wrongly if they think that you are showing and acting in a way inappropriate to their culture. Hence, research on their preferences and the place’s status quo.
5. Do speak for the audience:
As a motivational speaker, you are speaking your mind and heart out. Your speech should reflect what you really feel inside and what you really want people to understand. However, at the end of the day, your speech’s main goal is not to blurt out your opinion but to help people get motivated and move forward with your inspiring words. It is about them, not you.
6. Do spread your message through other media first:
It’s funny how many novice motivational speakers think that they can establish themselves just by setting up a website or opening a Facebook account to “collect” friends. It is not just about the connection; it’s mainly about the reputation. The best way to build your reputation as a speaker is to reach out to more people first using other media, such as social media, print, radio, and free public speaking.
7. Do employ a marketing strategy:
Your self is your own product. Therefore, you have to sell it in a way people will remember you. Social media marketing is perhaps the most convenient way to do it, but you can also employ network marketing, email marketing, and SEO marketing.
8. Do invest on appropriate clothes and accessories:
Your reputation and ability as a speaker is reflected by how you look in public. It may not be the case all the time, but the impression people have about you greatly depends on your appearance. Build your wardrobe based on your style. Invest on formal wears because many events will require that.
9. Hire people to help you become a more effective motivational speaker:
Researching, marketing, image branding, publicity management, and publishing, if needed, eat up a lot of time. It is virtually undoable for only one person who already takes care of his own speech. Seek help when needed.
10. Do stick with your brand as a speaker:
Lastly, a speaker is like a business. The brand should be consistent all the time to become a household name. You have to know what brand you want to establish and stick with it.
All in all, realizing your dream to become an inspirational speaker isn’t impossible, as long as you do all the right things.
Comments Off on 10 Do’s That Every Motivational Speaker Should Know